Future role of the wholesale
The future role of the wholesale is an important topic for manufacturers in the installation market. Almost every manufacturer includes the wholesale in its strategy. In many countries the traditional wholesale is still the most important purchase channel, but shifts in the landscape are expected. What could the wholesale improve and what should manufacturers do for the right approach in order to reach the target group? Which aspects are important for the HVAC installer and which aspects are considered as less important?
This report also provides insights into the influence of Amazon for each country. How important is Amazon for the HVAC installer and to which extent is Amazon seen as a competitor? All in all, USP Marketing Consultancy provides insight into the future role of wholesalers in Europe in the Q4 2017 report of the European Mechanical Installation Monitor.
Would you like to receive more information about the report? We are more than happy to provide you with the right information!
- 1.200 interviews each quarter, a research in 6 European countries
- The theme of the report is 'Future role of the wholesale'
- The report also provides key insights about the activities of HVAC installers, the economic developments and more.
- For more information, please fill in 'More Information'. One of our colleagues will contact you.