Media orientation and usage
Even though the world around us is changing rapidly due to digitalisation and new media, it seems like the construction and installation industry is always lagging behind. A lot of printed documentation is still being send around and the usage of social media has been low compared to other industries. That being said, understanding how key target groups are orienting themselves and what media channels they are using is vital for a good communication strategy. The Q4 2018 report of the European Mechanical Installation Monitor provides the full insights in six European countries about 'media orientation and usage' of the HVAC installer.
You can download a factsheet with some of the results via this link.
For more information about this research, please feel free to contact USP Marketing Consultancy.
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