Future expectations and trends
Painters insights Monitor 2020; Future expectations and trend tracking
For the European Painters Insights monitor 2020, USP had 2,000 interviews with professional painters in Spain, Italy, France, Belgium, The Netherlands, The UK, Germany and Poland.
The topic of this research is future expectations (challenges, needs, new business models and decision making). Besides this topic, we track some trends every year, like online buying, sustainability, profile of the painters and much more.
The third and final part of this research covers their brand awareness/usage/preference for multiple product groups like interior wall paint, exterior wall paint, lacquers, brushes and rollers, tapes, wall fillers, acrylic sealants, wood repair products, sanding machines, paint sprayers and so on.
The full report costs 10,000 Euro, covering all 8 countries including the brand funnels for 1 product category.