The European Garden & Lawn Market 2020-2025
What is the turnover of the residential garden & lawn market in 2020? How is this turnover distributed over the various purchase channels? And why do lawscaping or hardscaping product buyers choose for a certain purchase channel? By subscribing on this research you will get more key insights about how this market is developing.
Why a study on the European residential garden & lawn market?
The residential garden market is changing under the influence of for example e-commerce and changing consumer wishes and demands about sustainability. Currently, there is no report available that provides structural insights in the European garden market based on quantitative research. USP has extensive experience conducting quantitative research in the Dutch garden market and is now offering its expertise to create a European study to provide you with detailed information of the market and a better understanding of the customer journey of the consumer. This will help to develop the right strategic actions and gain market share.
The European Garden & Lawn Market 2020/2025 includes six main European markets (Spain, France, Italy, Germany, Austria, and Poland). Every two years USP will interview 750 buyers of
of landscaping equipment, hardscaping products, fences, outdoor furniture, or garden buildings within each country. This makes it the only quantitative report available and provides for a comprehensive scope on the European Garden & Lawn Market.
What do you get?
•USP delivers purchase facts (number of products purchased, brand shares, purchase channels)
•USP provides insights in the Customer Journey
•USP describes the consumer experience when buying garden products
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