Viessmann & Grohe take the lead as being most dedicated to Sustainability
In the Q3 2014 report of the European Installation monitor (4,800 successful interviews with HVAC installers annually), we focused on sustainability.
In the Q3 2014 report of the European Installation monitor (4,800 successful interviews with HVAC installers annually), we focused on sustainability.
Among other things, we asked the European installers which brands they saw as most dedicated towards sustainability (spontaneously).
In the HVAC category Viessmann clearly scored the best, followed by Vaillant. The Worcester Bosch group has a strong image (30%) when it comes to sustainability in the UK.
Overall, there were big differences between the countries when it comes to mentioning a manufacturer being most dedicated to sustainability in the HVAC category. Most German and English installers were able to mention a brand which they perceived as being most dedicated to sustainability in the HVAC category, whilst colleagues in Poland & France had the most difficulties mentioning brands.
In the Plumbing category, Grohe took the lead. Grohe was the only brand mentioned in more than 1 country. Hansgrohe has a strong image (32%) in Germany when it comes to sustainability.
Overall, it was difficult for installers to mention brands in the plumbing category which were most dedicated to sustainability. There is a lot to win for plumbing products manufacturers.
For more information on this research, please feel free to contact me:
hoogenboom(@)usp-mc.nl
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