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As a market research company, USP puts the utmost importance in correct and safe handling of your personal data. We will never use the data for any other purpose than the project agreed with you. Our staff is trained and informed to work according the data privacy guidelines and our IT Department ensures a secure environment. 

When processing your answers we will only use your personal data for statistical purposes. USP will never share your data in identifiable format without your explicit consent. USP uses temporary cookies when conducting online research. These cookies are solely used as technical support to offer you the possibility to return at the right question within the interview when you abort before the interview is completed. 

Your emailadress

When you have shared your email address to receive our newsletter, we could also use your contact details in order to send you more information about other relevant and interesting products and services from USP Marketing Consultancy BV.  If you would like to receive less information or if you would like to unsubscribe for the newsletter, please feel free to send an email to 

Click behavior and IP-adress

On the website of USP Marketing Consultancy BV, we use Google Analytics to keep track of general data like visitor behaviour, clicks, IP-addresses, most used webpages and so on. The purpose is to optimize the services on the website and the services of USP Marketing Consultancy BV. 


Cookies are small pieces of information (files) which a website leaves behind on your computer. The website instructs the web browser with which you visit websites (like Internet Explorer and Mozilla Firefox) to store these cookies on your computer. There are two types of cookies. Session cookies are removed from your computer when you close your web browser. Permanent cookies remain on your computer, even after closing your browser.

USP Marketing Consultancy uses cookies to simplify navigation of the website, and to analyze the use of the website and so improve the website. Use is made of session cookies. USP Marketing Consultancy uses cookies to collect information about its customers, for purposes of targeted communication, including the provision of service information about our products and targeted marketing of products of USP Marketing Consultancy and possibly carefully selected third parties.


You are always entitled to refuse cookies. You can use your Web browser (eg Internet Explorer or Mozilla Firefox) to refuse all cookies or just certain cookies (consult the manual of your browser). If you disable cookies, some services may not be available to you.


USP Marketing Consultancy BV has the right to adjust the privacy statement when the situation changes. We would like to advise you to check the privacy statement on a regular basis to keep track of the privacy policy of USP Marketing Consultancy BV.