Sectors

For over two decades, USP Marketing Consultancy has been the top market research agency for the construction and housing sector. This is because we have specialised in the most important sectors in this industry. We know what is happening down to the last detail, and we are better than anyone at putting market information into perspective for you. 

Dry- & wet finishing

Dry- & wet finishing

The influence of the consumer is becoming more and more important for the finishing sector. It is essential for the sector to know what consumers want and how they think – but also how to reach them. 

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Construction

Construction

There are many trends that are radically changing the construction sector. The originally conservative market is shifting and is starting to embrace innovation.

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Home improvement

Home improvement

Which effects are the ageing population and sustainability having on the European Home Improvement market? These two developments are going to be very important for this sector in the time to come. 

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Installation

Installation

When it comes to technological innovations, the European installation market is leading the way. The improvement of home comfort through the use of home automation is a striking example of this.

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Real Estate

Real Estate

We are active in the housing, office and retail components. Each segment has its own dynamic and its own challenges. Such as growth and shrinkage regions, vacant properties and transformation.

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Housing associations

Housing associations

When it comes to housing in the broadest sense of the word, ‘the customer’ is playing an increasingly prominent role. For our clients, reaching the customer in the right way is the basis for success. 

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