The Finishing Sector operates at the interface of B2B and B2C. After all, the finishing phase is where the actual value is added for the end user. This happens by creating comfort and by adding a personal touch. At the same time, many professional parties in the finishing sector struggle with the question how they can be a proper discussion partner for the consumer. This sector also demands a ‘think local, act global’ approach as cultural differences are great.
USP provides essential market information to manufacturers, retailers and knowledge institutions. With our professional insights we provide answers to current issues which allow our clients to operate successfully in this market.