Entering a new market
Perhaps you plan to enter a new market with your product or service. In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market and who are the most important players?
We use a range of methods to identify the market characteristics, such as market size, segments (processors, purchasers and specifiers), the distribution hubs, key media, market developments and sector culture. In fact, we present you with a picture of the complete market. This market research then forms the basis for the finer details of strategic and tactical marketing.