Types of research

What are the latest market trends? Who are your competitors? What trends are you likely to see and what is feasible within your market?

Who are you targeting? Do you know how your brand is experienced? And what is your battle plan for achieving your goal?

Often, there is just a single opportunity to launch your new product, service or concept in the right way. And you need to do this tactically.

Is the campaign proving successful, is it reaching the right target group and generating sufficient interest or do we need to make adjustments?