Types of research

Market Analysis

What are the latest market trends? Who are your competitors? What future trends are you likely to see and what is feasible within your market?

Marketing Strategy

Who are you targeting? Do you know how your brand is experienced? And what is your battle plan for achieving your goal?

Marketing Tactics

Often, there is just a single opportunity to launch your new product, service or concept in the right way. And you need to do this tactically.

Marketing Evaluation

Is the campaign proving successful? Is it reaching the right target group and generating sufficient interest, or do we need to make adjustments?

Customer Satisfaction

How to increase your turnover through customer satisfaction in the construction, installation and home improvement sector? USP globally conducts continuous customer satisfaction research for the construction, installation and DIY market. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.

Branding Research

The more distinct your brand is, the more valuable it will become. Being distinct is, however, not that easy when playing in the field of construction, installation and home improvement markets. Ou...

Customer Journey

A customer journey is a customer's personal experience with your company. How do your customers respond to your company, products, services or concept? Evaluating a customer journey allows you to i...

Product Development

Are your product and service portfolios still competitive within the market? Keeping up with continuous developments like digitalisation or sustainability are extremely important. Product research ...