Brand performance is a relative and dynamic concept, which requires regular tracking. The brand health index is a main way to do this.
USP’s strength is to provide tailor-made indexing whereby our market knowledge enables us to best suggest relevant brand metrics and how to interpret these.
We believe that an index should encompass all relevant brand metrics and these are clustered in three pillars; ‘brand position', brand positioning’ and ‘brand performance’. This framework has been commonly applied in various industries and will be finetuned to meet your specific goals.
Benchmarking your brand index to competitor's shows areas of excellence and areas for improvement.