How do we do this? 

We offer a range of research methods (qualitative and/ or quantitative) and, combined with our knowledge of and experience in your sector, provide you with specialised advice.

1) Orientation

  • Specify your business needs
  • Identify target customers
  • Determine methodology

2) Kick-off

  • Verify final research details
  • Personal meeting with project teams

3) Research set-up

  • Decide on measurement tools
  • Define competitor brands for benchmarking

4) Results

  • Exploratory (statistical) analysis to unveil storyboard and ‘so what’s

5) Consultancy

  • Workshop/ Presentation
  • Consultancy on action plan
  • Advise on follow-up