We create separate (one point of view) journey maps for different personas (or customer segments). For instance, for a smart home purchase decision you might choose to map out property developer, installer or end-user actions; each would result in very different journeys.

These customer journey maps form the essence, but there is much more you can expect. Across all journey maps, USP Marketing Consultancy will unveil a storyboard and ‘so what’s’.

This will then be reported in an actionable output (like PowerPoint), focusing on the recommendations per channel, segment and/ or country. We want to assist you in implementing the desired actions. Personal presentations and/ or workshops, based on our 25+ years of market experience, will enable this.