Customer satisfaction

Tracking satisfaction regularly (monthly, quarterly, or yearly) among your own customer segments across countries or product segments to find out to what extent your customer base would recommend your company or products to others.

Tracking satisfaction, loyalty, and share of wallet to improve the customer experience. This is done regularly but focuses on improving the entire company and product/service portfolio, including sales, marketing, logistics, after-sales service, etc.

Focuses on how satisfied customers are with the actual product or service they've received. It involves assessing quality, features, performance, and reliability.

Concentrates on the satisfaction related to customer service experiences, such as responsiveness, helpfulness, and the overall service interaction.

Evaluates customers' perceptions and feelings toward a brand, including brand reputation, trust, and loyalty.

Examines overall experiences with a company across various touchpoints, including online interactions, in-store experiences, and post-purchase support.

Assesses customers' perceptions of the value they receive in relation to the price they pay for a product or service.

Focuses on satisfaction after the purchase, including aspects like ease of returns, warranties, and ongoing customer support.

Explores satisfaction with specific sales or communication channels, such as website usability, mobile app experience, or in-person sales interactions.

Evaluates satisfaction related to interactions with company employees, including courtesy, knowledge, and helpfulness.