Trends & developments
Understanding exactly what is going on
In the research we conduct, trends, and especially future trends, play a key role. This is because they have a real impact on how a market will develop. Sustainability, for example, is an important trend in the construction, installation, and finishing sectors. When it comes to sustainability, increasingly stringent demands are being placed on products. Concurrently, demand among consumers for sustainable home & living products is also increasing. In construction, the digitisation of the working process (BIM, apps) continues relentlessly. There are also the opportunities of 3D printing and other high-tech innovations, such as robots, to consider. The USP Marketing Consultancy trend studies provide a clear picture of what is going on in your market.