You have developed a campaign to launch a new product or concept. Afterwards, it is important to know whether the campaign is having the desired effect. In order to find out, we regularly conduct campaign measurements on behalf of companies and organisations.
A campaign measurement always consists of at least two measurements: one before the campaign (baseline measurement) and one afterwards (T1 measurement). In both of these, the same questions are asked. We use this to determine name recognition, for example, and to find out whether purchasing intention has significantly changed compared to before the campaign. We also conduct this kind of research when a product or service has changed.