Omni-channel is the best way to reach your customers
Alongside multi-channel and cross-channel, omni-channel is an important marketing term. What it comes down to is knowing how to reach your target group in the right way on all desired fronts. E-commerce plays an increasingly important role in this. For good reason: the internet makes it possible to reach a huge, global market relatively easily at very low cost.
In practice, however, we notice that many businesses struggle to develop an effective and efficient online strategy. Where do you stand compared to your competitors? What online functions do you currently offer, and what do you expect of future developments in this area? What do buyers expect of you online? Our research helps us assess your current online strategy or shape your future strategy.