Because everyone is different
‘One size fits none’. What does this actually mean in practice? A bespoke approach for every customer, or thinking in terms of groups of customers? Housing associations, for example, basically exist in order to accommodate vulnerable target groups. But how can this be expressed in terms of customer profiles covering such aspects as payment behaviour, self-reliance, or health? We use research to categorise your customers into different groups that are distinct from each other in terms of relevant aspects for your product, service or concept. We not only help in determining these customer groups, but also in translating this information into the offered services, service provision and what all this means for your employees.