Because everyone is different
‘One size fits none’. What does this actually mean in practice? A bespoke approach for every customer or thinking in terms of groups of customers? For example, housing associations basically exist in order to accommodate vulnerable target groups. But how can this be expressed in terms of customer profiles covering such aspects as payment behaviour, self-reliance or health, for example? We use research to categorise your customers into different groups that are distinct from each other in terms of relevant aspects of your product, service or concept. We not only help in determining these customer groups, but also in translating this information into the service offering, service provision and what all this means for your employees.