The right kind of visibility in the right place
You aim to achieve visibility in your market. This means that you aim to reach your target group in the right way and in the right place. This may be through print, but it is increasingly also digitally. It is important to use as many channels (omni-channel) as possible. The channel, and therefore the place, where you put the emphasis will very much depend on where your target group is. In addition, every channel has its own moments of contact. In some sectors, distribution also plays an additional role in this.
In practice, we notice that many sectors still struggle in this area. But thanks to our knowledge, experience and thorough research methods, we can clarify exactly where your target group needs you most.