A price can make or break a product
Whether it is a product, service or concept, it always has a price. And that price must be logical to your customer. He or she must be willing to pay it. So what is the price that the customer is prepared to pay for your product, service or concept? This is what we call the price experience. Too high a price is not good, but neither is too low, because it makes you too cheap. Unless, of course, this is your aim, in order to gain market share quickly. We scan the market and chart your competitors’ prices. By doing so, we ultimately help you to determine the right tactical or strategic price, based on evidence.