Scattergun approach or precision targeting
Launching a new product, service or concept is one thing, but how to do this effectively? Branding a new product, service or concept is essential. In fact, it is just like a first impression: you only have one chance. This is why we are regularly commissioned to test product promotion. Will this method of promotion prove a success with the target group? Does it convey the message effectively? Is the new concept clear enough? Should it feature at the international building and construction exhibition or not? What impact can social media have on the image of the product, service or concept?
We compile these kinds of research questions in consultation with you, and determine what the most effective research method will be. Like other kinds of research, promotion research is all about a bespoke approach.