Isover and Rockwool belong to top five preferred insulation brands of European architects
Brands like Isover and Rockwool have managed to become beloved insulation brands among architects in the most important European countries. Wienerberger and Schüco are often mentioned as preferred raw building material brands in at least three European countries. These are some of the conclusions of the Q1 2015 European Architectural Barometer report, a quarterly market research among 1,600 architects in eight European countries. Isover and Rockwool have successfully achieved the position of preferred brand in almost all eight European countries. Also Knauf Insulation and Kingspan Insulation managed to be part of the top three preferred insulation brands in several European countries.
Architects often have a decisive or influencing role regarding the selection of products and brands. Especially when it comes to insulation and raw building materials. Because of this role, manufacturers in the construction sector would like to gain a preferred brand position among architects. With respect to raw building materials Wienerberger and Schüco are often spontaneously mentioned as preferred brand in a number of European countries. Wienerberger is in Belgium by far the most preferred raw building material brand of architects and is also mostly mentioned in the Netherlands and Germany (Poroton). In Spain and Italy Schüco holds the number one position of preferred raw building material brand.
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