Orientation - New ways of searching
One of the key trends in the home improvement monitor is the expected shift from consumers doing DIY jobs, to consumers outsourcing these jobs (Do-it-for-me). One of the key assumptions supporting this expected trend is the aging of the western European society. In principle, the older generations have more DIY skills than the younger ones, and are more willing to initiate home improvement jobs. However, there comes a point when this older generation physically cannot conduct that many DIY jobs anymore. On the other hand, the increased cost of labour and the labour shortage has a negative effect on the growth of outsourcing home improvement jobs, although undeclared jobs market somewhat offsets this. Furthermore, our research shows that youngsters are in fact interested in learning DIY skills, another possible offset for the trend towards outsourcing home improvement jobs. So where do we stand now?