Dirk Hoogenboom

Laatste 9 artikelen gepubliceerd door Dirk Hoogenboom

• The share of DIY jobs versus DIFM jobs does not always reflect cons...

  When looking at the figures of DIY versus DIFM shares at a European level, for instance, a decline of the share of DI... Lees meer

• Amazon dominates the pure online B2B electrical installation market

  The specialized wholesaler is still going strong.The construction market is a rather traditional market, which is als... Lees meer

• Circularity in construction still in its early stages

  For many years now, USP Marketing Consultancy has followed the topic of sustainability in the European Ar... Lees meer

• Prefab most applied in projects in the Netherlands, the UK ahead wh...

  In the European architectural barometer, another one of USP’s multi-client studies, we already reported that arc... Lees meer

• European contractors are mostly brand-oriented in their purchasing ...

  This is one of the results of the European Contractor Monitor 2018 of USP Marketing Consultancy. In th... Lees meer

• Direct ordering from manufacturers; already common place amongst Eu...

  It might come as a surprise, but the main contender for share of wallet are not the online players nor the general bu... Lees meer

• Buying at DIY stores; How is this affected by age, income and DIY e...

  In the European Home Improvement Monitor we have tracked the shifts in these channels for a long time, even on a... Lees meer

• DIY; Germany & the UK top the chart for online buying

  More products are bought online Since we started (2013) measuring consumer purchase behavior for home improvement pr... Lees meer

• Grenfell tower; Does this affect the future insulation choice in co...

  These are expectations regarding the usage of insulation materials of European architects in the European Archit... Lees meer