HOW DO WE DO THIS?
We offer a range of research methods (qualitative and/ or quantitative) and, combined with our knowledge of and experience in your sector, provide you with specialised advice.
- Specify your business needs
- Identify target customers
- Determine methodology
- Verify final research details
- Personal meeting with project teams
3) Research set-up
- Decide on measurement tools
- Define competitor brands for benchmarking
- Exploratory (statistical) analysis to unveil storyboard and ‘so what’s
- Workshop/ Presentation
- Consultancy on action plan
- Advise on follow-up