- Product development research
- Research is vital in the entire product life cycle
- Types of product development research
- Case example: idea generation
- Case example: concept test/product optimisation
- Case example: communication strategy
- Why USP for your product development studies
- How do we do this?
- Why are focus groups the right approach?
- Why are in-depth interviews the right approach?
- Why is quantitative research by phone the right approach?
- From insights to impact
HOW DO WE DO THIS?
We offer a range of research methods and have over 25 years of experience in targeting the right respondents/ your target groups within the construction, installation and DIY industry. Combined with our knowledge of and experience in your sector, we are able to provide you with specialised advice.